Beginner’s Guide to SEO: Getting your content indexed

Seo

Content is useless if no one can find it. To get your content found through search engines there are 3 things you should always sort out first. – Sitemap,  get it fetched, make it crawlable. This short guide helps explain what they mean and how to do it to get your content on search engines faster.

Getting the content on Google, Bing and other search engines

Sitemaps

Most websites have a sitemap (put /sitemap.xml at the end of the URL) that acts as a guide map for the search engine’s crawlers. The sitemap lists all the pages that are on the website that the website wants to be crawled. Pages can still be crawled without a sitemap but it makes it a lot easier for the crawlers.

If you use WordPress I recommend using Yoasts sitemaps, I’ve never had any problems with it.

Lastly, make sure that the sitemap has been submitted to Google Webmaster Tools (now Search Console).

Get it fetched

Waiting on the search engines to crawl and index your site takes and unknown amount of time, they will simply do it in their own time. However, you can get it indexed and ranking much quicker by getting it fetched. With fetching the content is usually available to the search engines within 10-15 minutes.

.Bing Submit URLSearch Console Fetch

Make it crawlable

Lastly, and perhaps most importantly is to make sure the content is crawlable. What makes it crawlable? Making sure there’s nothing blocking the content (Some JS, Flash etc) and that the page is set to INDEX as opposed to NOINDEX. When I’ve posted any new content on a new template or a website I always right click and click on ‘view source’ and manually check the HTML for any errors. If I can make sense of it then the search engines can is my rule.

Beginner’s Guide to SEO: Blog/Article Content Types

Seo

Please note this article is aimed for those with little or no knowledge of search engine optimisation and is a summary of my best practices when writing content

Content is everywhere

Content is one of the main drivers of the Google algorithm and can not be ignored. The internet is home to a vast quantity of various kinds of content and it is the search engines job to sift through it and show the searcher the best quality content that can answer their question. This is where structure, links and quality content come in. In my experience there are several different types of content vehicles out there which can serve different purposes for its creator and for the intended reader.

In this article I’ve listed the different types of content I write and what purpose they serve for me.

What are the different types of content?

Landing Page

A landing page is a page designed to rank on search engines for a specific query, the content will be written and designed in such a way that matches potential queries on SERPs. The landing page is purposefully built for a specific audience or need. An example of this is a landing page for industrial deafness which can be attached to a PPC campaign or created just for organic results. Most landing pages are designed separately from the main website.

Useful for: Ranking for specific keywords

Blog

A blog is more of a natural piece of writing in comparison to a landing page and can be more of an opinion with no commercial thought to it. Blogging is quite popular for many people who are not in the digital marketing industry as it is a way they can express themselves and their thoughts on various topics. A good blog can be a good link-earner as blog content is usually much more shareable and engaging than a landing page.

Useful for: Engaging audiences

Internal PR

An internal PR page is written to literally showcase the company’s achievements and significant events. An internal PR page can be used effectively to demonstrate the positive culture within the company and impressive feats. If you are regularly winning awards, giving promotions and hiring new staff it can leave a positive opinion for potential clients.

Useful for: Reputation management

External Opinion Blog/Guest Blogging

A guest blog is simply a piece of writing you have written which will be posted elsewhere for the usual purpose of gaining a link. This sort of method used to be wildly popular and highly effective but it is now a grey area as Google have openly said that guest blogging is not a good idea. Do not do this unless you are absolutely sure the link is worth it.

Useful for: Link building

Industry News

Industry news page is just as like it says on the tin – an article that talks about something that is going to happen, happening or about to happen in the industry. This is another good opportunity to gain some industry specific links if you post the content while the news is still fresh and people are still actively looking for the content and opinions.

Useful for: Asserting authority

Sales Event

A sales event is a run down of particular deals that are currently available. This post is written specifically to get a message across quickly and to get visitors to click through. Usually the content may be quite a lot thinner than the other content types. Designed to get social shares and to go viral.

Useful for: Drumming up quick business

Information Page

An information page is best described using examples – Cookie policies, terms & conditions page, sitemap, privacy policy, legal and so on. They are there to provide essential information without an agenda. Often these pages might be NOINDEX and certainly won’t be written to rank or convert all that much. They may seem pointless but they are essential for any website these days.

Useful for: Ticking boxes

Standard ‘every day’ Page

A standard every day page is what the vast majority of website content is. They are informational pages that describe whatever the page needs to describe. Generally, they will be written in a natural way for human consumption and may not be as SEO optimised as a landing page. A standard page needs to be content rich, engaging and accurately describe the content and be able to offer visitors a positive experience.

Useful for: Backbone of any website

Conclusion

To conclude, SEO’s and content writers have many types of content in their toolbox to fit a multitude of purposes. Whenever you are about to start a content campaign think to yourself

  • Who is my target audience?
  • What do I want visitors to do?
  • How can I get them to find the content?

Using one of the aforementioned content types will help you achieve your goals in a much more effective way than just writing content for the sake of it.

Beginner’s Guide to SEO: Blog/Article Structure

Seo

Please note this article is aimed for those with little or no knowledge of search engine optimisation and is a summary of my best practices when writing a basic blog or article.

Using a solid structure for SEO

How a blog or article has been structured has an effect on how well it can rank on search engines, how ‘clickable’ the article is as well as how it can appear on SERPs through the use of schema. In this short blog I will explain some of my favourite methods to structure a blog or article using very simple HTML markup.

An article/blog is much like a book and has several different markups to help the reader digest the information – examples are titles, images, references, headings and paragraphs in conjunction with good spelling and grammar.

The Title

The title (html markup <title>) should describe what the entirety of the content is about. It needs to include the correct keywords but also engaging and make people want to read it. A bad example of a title is “VANILLA ICE CREAM VANILLA ICECREAM” – although it has the keywords in there this title is non-engaging and repeats the keyword unnecessarily. A good example is “The Best Vanilla Ice Cream in Skelmersdale | John’s Dairy” – this is an excellent example as it has the keywords (Vanilla Ice cream), it’s descriptive (The best), has the location keyword (Skelmersdale) and brand keyword (John’s Dairy).

The title is one of the most important factors of an article in relation to SEO. Make sure it describes what a clicker would find if they clicked on it – and make the clickers want to click on it.

Search engines may truncate a title if it is longer than 55 characters so the optimal length should be in the region of 50-60.

Meta description

Think of the meta description as the blurb of a book, if the title and cover picture hasn’t grabbed their attention then perhaps the meta description can. The meta description should accurately describe the content in an engaging manner – write it in such a way that it is relevant to the searcher and it will offer them what they are looking for in terms of information and content.

A meta description should be less than 160 characters to avoid being truncated.

Heading

A heading (html markup <hx> replace x with a number 1+> works in a similar way to a title, but instead of describing what the whole article is about a heading describes what the next section of content is about. There are differences between headings in terms of prominence and you can describe this to the crawlers using numbers; a H1 is main heading, H2 subheading and so on. In terms of SEO anything more than a H1 has little if any impact.

Make sure to always have just one H1 which is keyword rich and a couple of H2’s, the SEO value decreases rapidly after H2 but they can still be used for visitor experience.

Word Count

Now this is where it really comes down to my own personal opinion. I am in the ‘content is king’ camp and champion long, in depth and rich content. I find that a sweet spot for a really good piece of article that ranks well and gets links has over 1000 words and often goes over 2000 and beyond. However, this is not to say you should waffle on as quality is much more important than quantity.

I would always recommend to use your own judgement when you have worked in SEO for a while but to ensure that a page or article has at least 750 words in it as a good starting point.

Keyword Density

Keyword density used to be an excellent way to rank on SERPs in the olden days but not so much at time of writing. My best tip for density is to write the article fully without tracking first and then use a KW density tool afterwards. Google likes the content to be written for humans and not for the robots but there’s no harm in making sure your point gets across, just not too much.

The KW tool I use can be found here.

Readability

When I write content I make sure to write for my target demographic. Before writing the content think “Who do I want to read this? Who are my customers?” and then use appropriate language and words that suit them, Writing for academics? Make sure the content suits that. Writing for children? Make it easy.

I use two tools to help with this – Readability Score and Hemingway Editor.

Images

Images help with SEO but more importantly in my opinion, the user experience. Images can bring the article more alive with the use of infographics, charts, explanations or just to show what you mean through the text. The SEO opportunity with images are in the title, description and alt-text of the image. The words included in the image meta-data can contribute to the page ranking and the image itself ranking.

For your images make sure to use an appropriate title, description and ensure that alt-text is there. Google cares about user experience and for people who are partially sighted or bling the meta data helps them a great deal to deduce what the image displays.

References

Writing a credible piece of writing should always involve referencing your work. If you are writing a piece that has used external information then make sure to link to that relevant information. This will boost your credibility with the reader but also with the search engines. For example, if your writing piece is related to the medical industry then a link pointing towards a medical related website makes perfect sense to both the reader and the crawlers.

SEOStructure
A crude example of a structure for a blog or article

Conclusion

To conclude, having an article have a solid structure can give it the best start in ranking and gaining some links. Titles can help improve the CTR (Click-through rates) as will the description, the headings and images can improve visitor duration and lower the bounce rate. However, the quality of the content is still much more important than all these combined so make sure that that is where most of your time is spent.

12 Weeks of Bulking

To skip to the spreadsheet click here

You can find my food diary here

I want to bulk

I want to bulk, and I want to do it in a way that fits my lifestyle and my budget. But doesn’t everyone? I have for the majority of my life been underweight and little muscle. I have got my weight to healthy now and put on a bit of muscle but as with most people I want a bit more – having done my research it would appear that cutting would be pointless, maintaining wouldn’t give me anything so bulking it is.

I am not sure at what point I want to stop bulking but I am certain that I would just know when, or if, I get there.

However, I know the theory of bulking and I now need to put it in practice.

What is this bulking article about?

Weightlifting, bodybuilding and general fitness is popular and it is becoming more and more so. With increased popularity there is always an opportunity to make some money and I do believe that a lot of trainers, gyms, supplement makers and all associated are striking while the iron is hot – I am not begrudging them for doing it but it does make it much more complicated about what routine to do, what to eat, when to sleep and a whole lot more.

Steroids were another factor to do this experiment – you see people ripped to shreds pretending to be natural or ‘natty’ which gives people a false sense of optimism “That guys is natural and looks at how ripped he is! I’m gonna do his workout and use his supplements!” which is wrong. I am not shaming people for taking steroids, but i do think they should state if they take them or not before taking people’s money. I want to do this naturally and to see what my gains are so that other people in the same boat can see what can be possible (or even not possible) without juicing.

This article is not a guide and it is not advice, this is simply a log of my efforts following a set routine, my day to day diet and statistics on improvements from size, strength to general well being. If you’re looking for a guide on bulking that tells you what to do from a professional, this is not it.

So, to round off; the article is a log of my efforts on a bulking plan, diet, which supplements I used and what I gained.

A quote by Burningheart on his Work out of the week on bodybuilding.co.uk

OFTEN PEOPLE WILL FEEL CONFUSED ON WHAT TO EAT, HOW TO TRAIN AND WHICH SUPPLEMENTS TO TAKE DURING A BULK.”

About me

When I ventured into lifting and bulking originally it was a lot to take in and it wasn’t a case of going to the gym, lifting some weights and hey presto there are my muscles. I researched what lifts to do, what to eat and what supplements to take and I had a go and I was quite pleased with the results in the 3 months I did it.

I never recorded my initial measurements but approximately I gained around 6-8 lbs of muscle. These were more than likely ‘noob gains’ and in actuality I would have gained 4 lbs or less after this period. However, I enjoyed the experience and the gains made me want to take it up a notch – I had already changed my diet around and added some more supplements but it was not as good as it can be with changes to the diet.

I am 27, a Digital Marketing Executive Mon-Fri and it is a sedentary role my gym work gets done in the evenings and weekends. I am in a committed relationship, a mortgage and all the responsibilities of an adult. During my childhood and young adulthood I was fairly active and worked as a farmer for 4 years for my father. I don’t want to mislead anyone in anyway – I have done physical work in the past and my work demands an analytical mind so I have some prior experience in both areas for this log. I don’t want anyone to assume I am doing this stuff for the very first time. Although I am a beginner I’m not that much of a beginner.

I am quite comfortable in the weights room and I have done my research on supplements, nutrition and diet. I am fully aware of the basic theory of how to build muscle.

The Bulking Routine

The bulking workout I will be utilizing is the one posted here by Burningheart because of of how detailed and comprehensive it is. The detail in the routine, intensity, diet and supplementary advice is simply outstanding. Not only that, the routine itself is fairly simple and I have done many of the lifts in the past. I will be following this as closely as I can with whatever is available in my local gym, if I can’t do it I will replace with a similar lift.

I have also added a couple of addition stuff as it seemed to lack a bit, particularly for the chest.

The routine also goes on for 12 weeks (recommended) and thus gives a greater scope for trial and error.

Although the routine states to train Monday, Tuesday, Thursday and Friday it is essential for success that it adapts to me and not the other way around – the likelihood is it will be Wednesday, Thursday, Saturday and Sunday so that the spacing between days stays the same, however I will adhere to the rest periods.

I will increase the weight as time goes by to ensure my body keeps getting challenged. With a 12 week workout I would assume my strength would increase consistently.

How will the Bulking Routine it be logged

I am a big fan of a good spreadsheet and I will be using a Google spreadsheet to monitor the resistance in my lifts and to monitor progress. Every single session will be logged.

The Bulking Diet

The bulking diet will be the most challenging as I am very lazy and never plan ahead, however I have done my research and I am aware of a few recipes and will do everything I can to adhere to it. However, my main concern is to hit my macros and get the protein I need at the very least. I also use a couple of supplements to give me that extra boost, at time of writing they are –

Optimum Nutrition Gold Standard Whey

Optimum Nutrition Creatine Monohydrate

Optimum Nutrition Opti-Men 

Kinetica ZMA Active*

Fish Oil

*May not use as I don’t have trouble sleeping

Supplements under consideration at the moment are Casein and D-Pol – Casein is more a budget issue as supplements every month are a drain and the D-Pol was for the reviews, however I am not convinced of what the D-Pol can actually do and the reviews look very suspect.

I don’t work for Optimum Nutrition nor have I been asked to specifically use them, I simply went for the ones people generally praised and stuck with the brand. I like the stuff they’ve done and I don’t have any complaints so why use another I say.

How will the Bulking Diet be monitored?

This is one of the easiest to monitor. I have been calorie counting with My Fitness Pal for months. I will simply be scanning what I eat and measure my nutrition and macros with this. This will also produce graphs and charts for me and can be used to cross reference with the Bulking Routine quite easily.

You can find my food diary here

And also on the spreadsheet – here

Bulking Gains

The whole point of bulking is to get some gains. Although I don’t know what sort of gains I will get with this experiment but the workout routine mentioned I should expect..

“For an experienced weightlifter, you can expect around 1 pound of lean muscle mass per two weeks. As for a new lifter, one can expect 1 pound of lean muscle mass per week.”

I am not sure where I stand with these two so we’ll assume I should get around 6 lbs of muslce by the end of the program IF I eat according to the guide and go into the routine with INTENSITY AND GOOD FORM.

So, my assumptions are:

I will gain 6lbs on muscle mass by week 12 if –

  • I keep to the diet and macros
  • I get 7-9 hours of good sleep
  • Complete the routine with intensity, good form and increase the resistance often

How will I monitor my Bulking Gains?

This is probably the easiest to monitor- I will measure my weight and dimensions (I recently changed to a Gym that provides this service). So the key ones I am looking out for are obviously weight and body fat%; if my weight goes up and my body fat % reduces or stay the same it’s safe to say that it is lean muscle mass (Possibly water retention, but measurements over 12 weeks should normalise them)

When does it start?

I have started as of 27th of December.

SEAT Ibiza: The Unsung Hero

Seat_Ibiza_6J_BJ2008

 

Seat_Ibiza_6J_BJ2008

Prominence of green cars

Ever since the Toyota Prius made everyone that little bit more aware of “green” cars and hybrids a lot of drivers now care more about the mpg (miles per gallon) than they do the litres, valves and all the rest of it with the emphasis going from how fast you can go to how long you can go without filling up.

There are some major benefits of having an economical car, mainly financially. Your fuel consumption will go down and therefore less trips to the petrol stations (whose prices are going up!), you can avoid the congestion charge if you live in London and some cars if they have below 100g/km emissions are road tax exempt.

With the U.K being in a recession cutting costs stopped being a hob
by and started becoming a necessity for a most of the people in the country and with this the search for a good economical car become more and more serious.

The Seat Ibiza 1.2 TDI

As the title suggests we’re here to discuss the Seat Ibiza 1.2 TDI CR Ecomotive to be precise. To me, the new Ibiza is a genuinely good looking car, sensational as Seat would like you to feel. It has become a lot more modern and mature looking than the previous facelift and does stand out in traffic with its body lines and sharp points, on the inside the cabin has more than enough gadgets and gizmos for a modern driver and it’s comfortable to boot.

However, the one thing that really stands out for me is the engine. It’s the most economical in its range and can produce a staggering 80.7 mpg! Everyone knows this isn’t a “real world” figure but you get the idea of what it’s capable of. The reason I call the Ibiza and unsung hero is the fact that it is essentially a Volkswagen Polo, delivering better mpg than most hybrids, competes very well with rival hatchbacks and the price is a steal!

Comparisons

Let’s compare some cars it’s competing with –

Toyota Yaris Hybrid 1.5 VVT-I 80.7 mpg 79 g/km £15,495

Vauxhall Corsa 1.3CDTI ecoFLEX 80.7 94g/km £15,330.00

Peugeot 208 1.4 e-HDi (automatic) 87g/km 83 mpg £14,195.00

Ford Fiesta 1.6 TDCI 71 mpg 104g/km 95 £15,245.00

Seat Ibiza 1.2 TDI Ecomotive 80.7 92g/km £13,300

*This list was compiled using the FuelMileage.co.uk database and the OTR prices taken directly from the manufacturer’s website of new cars available now.

It does go without saying that there will be more economical and cheaper cars out there than the Ibiza – but this isn’t what this blog is about. This is just my personal opinion from working in the new car leasing trade that the Seat Ibiza 1.2 TDI Ecomotive is the complete package.

Summary

To summarise the blog today I would begin by saying that the Ibiza 1.2 TDI is a brilliant, brilliant little car. If you are going for a diesel hatchback I would advise to seriously consider this car, take it for a test drive and do your homework. A factor that a lot of people take into consideration is who is really behind the manufacturer- knowing that Seat is a part of Volkswagen who make Audi’s can change a lot of people’s minds.

It looks great, the economy is right at the top, the emissions are very low and most importantly the price is cheap, as an example of leasing this car it would be as little as £121 with us. Check Seat’s website or your local deal if you need more information about a purchase.

Thanks for reading today, if you feel the same way or have another car you feel trumps the Ibiza then feel free to leave a comment or send an email to Ronnie@allcarleasing.co.uk, to find the latest deals on not just green but any car please visit www.allcarleasing.co.uk

Should he stay or should he go? (for a high price) : Luis Suarez signs a new contact

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Luis Suarez has signed a new contract with a bumper pay rise and an extension. But will he still go? I think that question will be answered towards April or so. He wants Champions League football, he is a Champions League quality player so in all fairness it’s fair that he would want out of an underperforming team that he is single handedly getting wins for.

But, and there was always going to be a but, will he stay at the end of the season? He may have extended his contract and therefore would cost more to purchase but Real Madrid as an example still have the money for him. £100,000,000 is not an improbable considering Bale was £85,000,000.

However, if we reach the Champions League, or better yet win a trophy, will he stay? My heart says yes, but my mind says no. He has already stated his dreams and intentions and if we fail to get Europe, I wouldn’t blame him for leaving – even after all the past incidents the way he’s going this season and if it continues he won’t owe us anything.

 

Totally Wicked Tornado-T Electronic Cigarette Review

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Electronic Cigarette Home Page

The Tornado Tank is a revolutionary electronic cigarette, which changed the face of vaping overnight.

Traditional electronic cigarettes had a cartridge and atomizer system which, whilst functional, did not replicate accurately enough the sensation of smoking for many users. – From Totally Wicked’s Website 

The Review 

I have finally moved on from the Ego-C after using it for quite some time. However, it’s Christmas and thought about getting a new one. I have recently started a new job and there is a Totally Wicked shop just around the corner so I was able to see it first hand before making the purchase. The first thing I liked about it was how sleek it looked compared to some of the others I have used.

This is the most modern Electronic Cigarette I have used and it has done away with wicks and instead it just looks like an empty chamber and a space to put the liquid in. There is no hassle putting it together, cleaning it and refilling – which is something I really appreciate.

The amount of vapour it produces is also remarkably more than the Ego-C, Eon Smoke, Nicolites and VPRO. The taste however is not much different.

It is a smaller sized battery than what I’m used to but has not let me down once yet, however I am able to charge it at my desk at work so it hasn’t really been “tested” yet.

The box it came with also had loads of spares and a free 18mg tobacco flavour liquid (which I changed to Cherry) which was a nice bonus as my previous electronic cigarettes didn’t really come with any decent packaging, I was quite impressed with this.

Something I’ve noticed so far is that it takes just a little bit more inhaling to get going as it is a small hole that it comes out of, where the “exit” was much bigger in other models- this has resulted in a slightly sore throat after a long period of using it such as a traffic jam.

Conclusion

Although it looks much better than the others I’ve used the end result is the same. I press a button and vapour comes out. However, it is much easier to clean, put liquid in and to take care of which are valuable attributes to have. I am happy with the Tornado-T and will continue to use it and see how it goes but it has become my e-cig of choice.